W-003 — 2022 — Present

Lost Soul Supply

Lost, but never empty.

Role

Creative Direction

Stack

Brand Identity · Typography · Apparel Design

Year

2022 — Present

Link

Visit ↗

Lost Soul Supply

Lost Soul Supply is an independent clothing brand I created to explore creativity beyond software. It became a space where typography, storytelling, and visual identity could exist without the constraints of a screen.

Problem

Most of my creative work lived behind screens. I wanted to create something tangible — something people could wear, connect with, and carry beyond the digital world.

Intent

Build a brand with a distinct emotional identity — melancholic yet hopeful — expressed through restrained typography, monochrome palettes, and timeless compositions.

Process

Every collection begins with an idea, not a graphic. Words shape the narrative first, then typography, composition, and garment placement follow. The same design principles I use in software — clarity, hierarchy, and restraint — also define every piece.

Outcome

More than a clothing brand, Lost Soul Supply became a personal design laboratory — shaping how I think about branding, visual systems, and creating products with a clear identity.

Next Vexa Asteria →